The Brain Bucket

Expo Exposure: All About the SEMA Show

Oct 16, 2017 11:36:04 AM / by RumbleOn Road Captain

The Lowdown on the SEMA Show

SEMA, also known as the Specialty Equipment Market Association, is holding their greatly anticipated annual expo in Las Vegas, Nevada. The gigantic 2017 SEMA show is known as the expo to get a glimpse of the latest and greatest automotive specialty products in the world and runs October 31st through November 3rd, 2017.

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The SEMA Show started as an automotive and aftermarket expo, but has recently grown to incorporate powersports and motorcycles into its roster. Highlights of the expo include educational seminars, networking opportunities, product demonstrations, special events, and tons more. This is seriously a huge event that spans over the entire Las Vegas Convention Center and hosts over 70,000 domestic and international buyers. Displays include a New Products Showcase that featured 3,000 newly released parts and tools, and over 2,400 exhibiting companies filling over a million square feet.
Feels like more than you can handle? Well, that’s what they aim for. The SEMA Expo website even says, “We're not just going to break records, we're going to obliterate them.”

Check out these highlights from the 2016 SEMA Show:

Should you attend? Well, SEMA definitely thinks it’s a good idea. Take it from them:
“Impress your customers with the latest and greatest from the best and brightest. Impress your boss with profit-packed crossover sales strategies. Impress yourself with more money. Period. Whatever your motivation, your bottom line will thank you for getting to the SEMA Show. It's all here. The only thing missing is your registration.”
If you are attending the Expo, it might be a good idea to make a game plan of everything you plan to do in order to make the most of your time. Not so great at logistics? Don’t worry, that’s covered. Check out this easy-to-use expo planning tool on the SEMA show website. Seriously, they prepare for everything, even unpreparedness.

As a trade-only event, the 2017 SEMA Show is closed to the general public, and certain memberships and approval are required for exhibitors. You can read the specifics here, but it's a hell of an event for motorcycle dealers. Registration for the show is nearing its last-minute deadline and badges were shipped already, but as of October 13, they may be picked up onsite. Since this event is closed to the public, you will be required to submit qualifying documents that show affiliation with an approved company.

Did you miss the registration deadline for this year’s expo? All the more reason for you to get a head start on next year’s expo and make it a point to go. Future dates for the SEMA show are as follows:

2017 SEMA Show: October 31-November 3
2018 SEMA Show: October 30-November 2
2019 SEMA Show: November 5-8
2020 SEMA Show: November 3-6


The deets:

Las Vegas Convention Center
3150 Paradise Road
Las Vegas, NV 89109
October 31 - November 3, 2017
The floorplan of the 2017 SEMA Show in Las Vegas, Nevada


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Topics: Articles, Motorcycles, The Brain Bucket

RumbleOn Road Captain

Written by RumbleOn Road Captain

Your fearless leader in all things to do with motorcycle education. I cover tips and advice for motorcycle riders, motorcycle product reviews, and pretty much anything I think is useful to my fellow bikers.